Jim Fitzpatrick MP for Poplar and Limehouse, throws support behind Penny for London scheme
- Jim Fitzpatrick joins other London MPs from across the political divide to support Penny for London
- New ‘Penny for London’ scheme is the 21st century answer to charity collection tin
- Proceeds will benefit disadvantaged young Londoners via Mayor’s Fund for London and other London children’s charities
- Members of public can opt-in to donate as little as a penny using world-first contactless payment technologies
Jim Fitzpatrick, MP for Poplar and Limehouse, threw his support behind Penny for London this week and urged all constituents to register for the ground-breaking new scheme.
Unveiled by Boris Johnson last week, ‘Penny for London’ is a revolution in charitable giving which is set to transform the life chances of young Londoners from disadvantaged backgrounds all over the capital.
The new scheme, devised by the Mayor’s Fund for London, marks a step change in how we donate to charity, harnessing the huge potential of contactless payments that now total into the millions.
By registering their contactless debit or credit card, Londoners can donate one penny, or more if they wish, every day they travel on London Underground, bus, tram, DLR, London Overground, and National Rail services that accept Oyster.
Jim Fitzpatrick MP for Poplar and Limehouse, said:
“I am delighted to provide my support for this initiative. ‘Penny for London’ is a great way to give to a worthwhile cause without really spending much – just one penny every time you travel can go a long way to transform the lives of young Londoners.”
The Mayor of London has described the new scheme as “a big, bold idea that will revolutionise the way we give to charity”.
The system is powered by Barclaycard which has led the way in contactless technology since introducing it to the UK in 2007. Barclaycard played a key role helping Transport for London establish contactless payments across its transport network and has both funded and developed the innovative micro-donation back-office technology that makes Penny for London possible.
Contactless cardholders can opt-in via the Penny for London mobile site or website – www.pennyforlondon.com – and follow Penny for London on Twitter @Pennyforlondon. The official hashtag for social media is #Easy1Peasy.
TfL, which currently operates Europe’s largest single payments system, counted over 5 million contactless journeys in the first month that the facility was available on all London transport.
On average there are over 100,000 journeys made on rail per day and over 100,000 journeys on buses per day using contactless payments, demonstrating the huge potential ‘Penny for London’ has to improve the fortunes of young people in the capital.
Every penny donated by the public will be used by Penny for London to benefit young Londoners via the Mayor’s Fund for London charities and other not-for-profits.
If 100,000 people sign up to the scheme in 2015, Penny for London is set to raise over £1 million for good causes. If 1-in-10 Londoners register the amount donated every year could rise to over £15 million.
Many of London’s leading organisations have come together and donated time and expertise to help bring Penny for London to life, including the GLA, Hogan Lovell, London Evening Standard, Magic 105.4 and Kiss FM, M&C Saatchi, Reward Insight and Zone.