Yesterday I joined the International Fund for Animal Welfare (IFAW) as the charity crushed hundreds of items of unwanted ivory to help protect elephants from the deadly ivory trade.
IFAW destroyed around 100kgs of ivory items ranging from whole elephant tusks to carvings and jewellery in spectacular fashion in London to raise awareness of the ivory trade and show support for elephant protection ahead of a major international summit on the issue.
Alarmingly, an elephant is killed every 15 minutes for its ivory. It is estimated that at least 25,000 elephants and up to 50,000 are slaughtered each year for their tusks.
I was very pleased to be able to support IFAW’s ivory destruction to raise awareness of this deadly trade which sees elephants killed for trinkets which nobody needs. It is fantastic that so much ivory has been donated by the UK public and put beyond use.